NEWS
World Cup, Lions & 6 Nations
Friday, May 16, 2008
Tennis-Australian Open women's final to be played at night
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SYDNEY, May 17 (Reuters) - The Australian Open women's final will be played at night from next year in the hope of attracting a larger television audience, tournament officials announced on Saturday.
The final has traditionally been played on a Saturday afternoon but officials are switching it to the evening after successfully moving the men's event in 2005.
"We have been thinking about a night final for the women ever since the men's night final proved such an outstanding success," tournament director Craig Tiley said in a statement.
"Our research has shown that the Australian tennis public would prefer the women's singles final to be played at night."
Tilley said the move was expected to attract a bigger television, radio and internet audience and had been approved by the Women's Tennis Association and some of the top players.
"The atmosphere at Melbourne Park at night is great and the cooler conditions allow the players to really produce their best," Australian Open champion Maria Sharapova said.
"I think this move will further showcase a great sporting event and is good for both players and fans."
(Reporting by Julian Linden; Editing by Greg Stutchbury)
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